Homes By Bre | Halifax, NS

Creating
a Premium
Real Estate Brand

From entry-level realtor, to one of Halifax's top real estate agents.

Homes By Bre
The Challenge
The Challenge

Although Brehannah was just starting her career as a real estate agent, she aspired to become a household name in her city. The challenge was that she was missing opportunities to excite prospective clients, invite them into a story, and generate leads. 

Brehannah needed a clear brand message and high impact website to engage customers

Homes By Bre
The Solution
The Solution

Brehannah understood that in order to become a top performing real estate agent, she had to invest in her marketing. She needed a brand message that invites customers into a story and an engaging website that generates strong leads. 

But how? 

Story. It’s one of the last things that can capture our undivided attention. The difference between low-converting words and high-converting words on a website is one thing: a communication framework. Writing a website without a communication framework is like making music without a melody — it’s just noise. We used the principles of story  to push the brand message beyond mere words, into something more. 

We developed a clear, customer-centric brand narrative for Brehannah and applied it to her website and marketing collateral. See the final brand story

“When I first started in the real estate industry, I knew I needed good marketing to be successful but I didn’t know where to begin and I didn’t want to waste money. 
 
Since working with Artcraft, my realty brand has become a household name in my city, making this my best year yet! People have come to know and trust my work through strong brand recognition and a well-communicated website. My success proves that clear messaging is vital when growing a company. Partnering with them has ensured the growth of my business and has freed up more time to spend with my family. A total win-win!”

- Brehannah Hopgood

Homes By Bre
The Results
The Results

A clear message now serves as Homes By Bre’s competitive advantage. We focused on creating a clear brand story with three key principles at it’s core:

  1. Clarity Always Wins 
    People are attracted to clarity and naturally steer away from confusion.
  2. The Customer Has a Problem
    People wrongly believe that customers perceive businesses in their minds according to the services offered. In reality — it’s the problem you solve & the pain point they feel that is recalled in times of need.
  3. The Customer is the Hero of the Story — NOT the Brand
    This was a big paradigm shift. We positioned Brehannah as the Guide in their customer’s hero story— equipped and ready to help customers win the day.

 

Designed to reinforce the customer journey alongside the newly established message strategy, The Homes By Bre Website has seen significant increases in lead capture and has exceeded conversion goals.

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Homes By Bre
The Services
The Services

1. Marketing Strategy | Brand Messaging,  Content,  Inbound,  Online Reach, Lead Generation

2. Web Development | Wireframing, Web Design, Web Care

3. Content Creation | Copywriting, Blogs, Email Marketing, Marketing Collateral  

4. Lead Generation & Conversion | Automations, Sales Funnels, CRM Support, Analytics