ChartJoy | charleston, SC

Solving Problems for Medical Practicioners

How ChartJoy used brand narrative to transform their business.

ChartJoy
The Challenge
The Challenge

ChartJoy’s website was uninspired,  and not telling the story of their brand. They were missing opportunities to excite customers, invite them into a story, and generate leads.

ChartJoy needed a clear narrative and a high-impact website to engage customers.

ChartJoy
The Solution
The Solution

Story. People are bombarded with marketing messages every day—and they’re really good at ignoring marketing noise. But people pay attention to stories— especially when the stories are about them. The difference between low-converting words and high-converting words on a website is one thing: a communication framework.  

 We used the StoryBrand framework that applies timeless storytelling principles to modern marketing. It places your customer at the centre of the story and positions you as the guide to help them.

We developed a customer-focused & problem-centric brand message for ChartJoy and applied it to their website and marketing collateral. We focused on solving the problem of wasted time & potential of medical professionals.   See the final brand story

ChartJoy
The Results
The Results

A clear, problem-centric message now serves as ChartJoy’s competitive advantage. We focused on creating a clear brand story with three key principles at it’s core:

  1. Clarity Always Wins 
    People are attracted to clarity and naturally steer away from confusion.
  2. The Customer Has a Problem
    People wrongly believe that customers perceive businesses in their minds according to the services offered. In reality — it’s the problem you solve & the pain point they feel that is recalled in times of need.
  3. The Customer is the Hero of the Story — NOT the Brand
    This was a big paradigm shift. We positioned ChartJoy as the Guide in their customer’s hero story— equipped and ready to help customers win the day.

 

Designed to reinforce the customer journey alongside the newly established message strategy, The ChartJoy’s Website has seen significant increases in lead capture and has exceeded conversion goals.

Christian at Artcraft Marketing proved to be an invaluable partner for our business, excelling in every aspect of our collaboration. From crafting precise brand messaging and coaching us on effective marketing strategies like the StoryBrand framework to designing a visually stunning website and creating a compelling sales pitch deck, their expertise and dedication were evident throughout. Their ability to understand our industry and target audience translated into strategies that resonated deeply, while their attention to detail ensured flawless execution. We wholeheartedly recommend Artcraft to any business seeking top-notch brand development, marketing strategy, and creative services.

- SCOTT PARKS | Director Of Marketing

ChartJoy
The Services Used
The Services

1. Marketing Strategy | Consulting & Coaching, Brand Messaging, Digital Strategy

2. Messaging | Brand Narrative, Sales Script, Pitch Deck

3. Web Development | Wireframing, Web Design, Web Care